About

I am a growth marketing and strategy consultant with over 15 years of experience leading data-driven marketing, demand generation, and stakeholder-led initiatives across education, real estate, and complex service environments.

My work spans growth and demand strategy, campaign and go-to-market planning, lifecycle marketing, and research-led strategy development. I operate comfortably at both strategic and execution levels and am often engaged to bring clarity, structure, and momentum to initiatives that require cross-functional alignment and measurable outcomes.

I bring a pragmatic, commercially grounded approach and a strong track record of delivering results through clear thinking, stakeholder engagement, and disciplined execution.

Experience Snapshot

  • Growth marketing, demand generation, and lifecycle strategy

  • Research-led strategy development and business case creation

  • Multi-channel campaign and go-to-market planning

  • Senior stakeholder engagement and partnership development

  • Portfolio, program, and cross-functional delivery leadership

  • Data-driven decision making using analytics, CRM, and marketing automation

Credentials

  • Master of Business Administration (MBA), Distinction
    University of Canterbury, New Zealand

  • Postgraduate Diploma in Business, Distinction
    Ara Institute of Canterbury, New Zealand

  • Bachelor of Science, Graphic Communication
    California Polytechnic State University, USA

  • Project Management Professional (PMP)
    Project Management Institute

Certificates

  • Google Analytics 4 (GA4) Certification

  • Bloomberg Market Concepts (BMC) Certification

  • Marketing automation, analytics, and lifecycle marketing training

  • Generative AI and search optimization (GEO) training

Professional Associations & Leadership

  • Board Member, Ara Early Learning Centre Advisory Board

  • Member, Project Management Institute (PMI)

  • Toastmasters, Leadership and Presentation Development

How I Work

I take a structured, outcome-focused approach to my work, balancing strategic thinking with practical delivery.

I prioritize:

  • Clear problem definition and objectives

  • Early and ongoing stakeholder alignment

  • Data-informed decision making

  • Work that is actionable, measurable, and sustainable

Clients value my ability to work independently, communicate clearly, and deliver high-quality outcomes in complex environments.

Personal Note

I enjoy working with organizations that value clarity, collaboration, and thoughtful execution, particularly where growth, engagement, and delivery intersect.